Flourish™ Hold Me Down Softly Moisturizing Gel delivers hydration and medium hold at the same time. No stiffness, just shine, movement, and flexibility.
Ideal for high porosity hair needing moisture retention during styling, as well as low porosity hair seeking lightweight definition without buildup.
It’s not just about styling, it’s hair care: Buriti Fruit Oil nourishes with essential fatty acids and beta carotene to help protect, soften, and add shine, while Bamboo Extract supports elasticity, helping curls stay bouncy, defined, and flexible.
Discontinue use if irritation occurs.
Step 1: Prep Hair
Apply to freshly cleansed, damp hair as your primary styler. Section hair for even application.
Step 2: Apply Product:
Evenly apply your spray leave-in (we recommend Mizani Miracle Milk), then the moisturizing gel, working from roots to ends.
Step 3: Style & Finish
Style as desired with twists, coils, braids, or a soft wash-and-go, then let air dry or diffuse.
Step 4: Customize Your Routine
For added moisture, pair with the Flourish™ Wrap Me In Softness Moisture Butter. For extra definition and hold, pair with the Flourish™ Set Me With Ease Hydrating Styling Foam. For stronger hold, layer with your favorite strong-hold gel for longer-lasting definition
Pro Tip:
For added moisture, pair with our Flourish™ Wrap Me In Softness Moisture Butter. For styles that require extra definition and hold, pair with the Flourish™ Set Me With Ease Hydrating Styling Foam. Want even more hold with crunch? Layer with your favorite strong-hold gel for long-lasting definition.
Discontinue use if irritation occurs.
Apply to freshly cleansed, damp hair as your primary styler. Section hair for even application.
Step 2: Apply Product:
Evenly apply your spray leave-in (we recommend Mizani Miracle Milk), then the moisturizing gel, working from roots to ends.
Step 3: Style & Finish
Style as desired with twists, coils, braids, or a soft wash-and-go, then let air dry or diffuse.
Step 4: Customize Your Routine
For added moisture, pair with the Flourish™ Wrap Me In Softness Moisture Butter. For extra definition and hold, pair with the Flourish™ Set Me With Ease Hydrating Styling Foam. For stronger hold, layer with your favorite strong-hold gel for longer-lasting definition
Pro Tip:
For added moisture, pair with our Flourish™ Wrap Me In Softness Moisture Butter. For styles that require extra definition and hold, pair with the Flourish™ Set Me With Ease Hydrating Styling Foam. Want even more hold with crunch? Layer with your favorite strong-hold gel for long-lasting definition.
Discontinue use if irritation occurs.
Aqua (Water), Polyquaternium-37, VP/Dimethylaminoethyl Methacrylate Copolymer, PVP, Polysorbate 20, Parfum (Fragrance), Caprylyl Glycol, Phenoxyethanol, Mauritia Flexuosa Fruit Oil, Bambusa Vulgaris Extract, Olea Europaea (Olive) Fruit Oil.
Our Gel Is Perfect For...
For Wash N Go
Apply emulsified gel to the hair in sections on soaking wet hair. Make sure every strand is coated and detangled. Diffuse for volume or sit under a dryer for a harder hold.
For Two Strand Twists & Flat Twists
Apply the emulsified gel to each section of the hair and make sure every strand of hair is covered. Your sections need to be 100% detangled before applying the gel.
This gel is amazing to pair with the Flourish product line. We recommend spraying a moisturizing leave-in, adding Flourish Styling foam, adding the gel, then adding Flourish Nourishing Cream-Oil on the ends as you twist.
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